Marketing Systems, Built to Order
Framework builds the marketing systems service businesses grow on. Assessment, architecture, acceleration. In that order.
Structural, not decorative.
The problem
A website from one company. Social posts from another. Ads from a third. Each piece looks fine on its own, but nobody is checking whether they work together, or whether any of it is bringing in customers.
I put the pieces in order, starting with the ones everything else stands on.
Same pieces. Different order.
From real businesses
None of these businesses were failing. The work was good and the customers were happy. Money was just slipping out in places nobody was looking.
Names left out. Numbers left in.
How it works
Assessment & Alignment
Two weeks finding out what is working, what is not, and where money is slipping away. You get it all in writing.
Architecture & Tracking
Fix the parts everything else stands on: the website, the follow-up, and a simple way to see what is bringing in customers.
Acceleration & Scale
Then spend more, on something that can finally show you what the money is doing.
Skipping ahead is how marketing gets expensive.
Recent work
Started as a two-week look at their marketing. Now I am helping build their new roofing business from the ground up, including a tool that shows homeowners new shingles on a model of their own house.
692 past customers who had never heard from them, and a website nobody could measure. Same owner as Foundry. The two-week look came first.
A new website, then ongoing care after launch.
A new website, emails back to past clients, and steady work together since.
Great listener, sharp mind, very capable.
Who you would work with
I went into agency work young and got good at the whole stack fast. Along the way I kept seeing the same problem: businesses that win on trust, like a landscaper, a law firm, or a roofer, were being sold disconnected pieces with nothing tying them together.
Framework is the fix. The name is the whole idea: marketing should be a structure that holds weight, not a pile of one-off projects. I am building it to grow, to hire, and to last.
David AuclairAndersonFounder · Des Moines, Iowa
Where everyone starts
You should not have to sit through a sales call to find out what something costs. Every project starts with the same two-week look at your marketing.
The Marketing Systems Diagnostic
$3,500
Flat. Not a range.